Why do we do this? Because when it comes to using steroids or other drugs, the reward isn’t there for the risk. Social media pushes dangerous images into young people’s minds, giving them ideas of perfection in fitness, athletics, and bodybuilding resulting from using harmful chemicals. Athletes who take these shortcuts literally cut short their careers and good health, entering a cycle of more drugs and faster deterioration. This reality reflects poorly on the fitness industry. How does the industry respond? By hiring expensive PR firms who put distance between the industry and bad actors but do nothing to take a real stand and impact people’s lives. That’s up to each company. We know where we stand. We are for traditional values that have their roots in American ideals of fairness, honesty, and helping others for the sake of a stronger community. Today, that level of accountability is called UNNATURAL.