Each of us has his own truth within him. Only you can bring yours out. Being comfortable in your own skin, we’re too often told, is UNnatural. But not to UNnaturals Labs. We understand that your life is your own, and that your decisions can’t be made by anyone else.
It’s time to UNFollow the pack and to trust your own instincts.
UNFollow social media gurus and “influencers,” and let your own inner compass guide you.
Social media has replaced real exchanges with fake ones, true satisfaction with artificial happiness, and pride in work well done with the sugar high of instant gratification. UNLearn these habits.
We didn’t make it this far as a species by snapping endless pictures of ourselves, by texting and swiping and clicking the Like button. Mistaking those sorts of interactions with real ones causes us real psychic harm. Don’t let Kim Kardashian rent out space in your head; even she shouldn’t be able to afford the lease. Give yourself more credit than that.
While Jonathan wants us each to call his own shots, he doesn’t mistake masculinity for muscles. Tough times call for tough people—mentally tough people above all. It’s just hard to seize life by the horns when you’re dragging around 20 pounds of flab around your midsection.
Everyone needs self-discipline. And everyone can achieve it.
Next comes the discovery of your own truth, and the writing of your own code.
It’s time to find your purpose, and to fulfill it.
Jonathan pictures this process as a sort of frame that defines what is essential to your life and what you will keep at bay. Establishing this frame requires a good deal of self-discipline, and often a fair amount of sacrifice. Your diet will change, along with the way you spend your free time. You’ll put in work at the gym, vow never to return, and head back the next day.
No one else can give you the motivation to find and follow your own purpose. Not even Jonathan. Your life is yours alone, for you to live.
If the start of the process is mostly mental, the follow-through is intensely physical. Your body was meant to be active, and to fuel itself with simple, natural food. Too many of us are miles away from the physical and dietary habits that let our bodies do what they do best—to follow their own truths.
Working out and eating right puts our physical selves back where they need to be. The next step is to return to the mental side of the equation and cut out the mental fat the same way you dropped your spare tire.
Our culture has lost its respect for those of us who get things done in favor of those who merely pretend to. It has replaced true individuality with a few lines on a profile page. No self-respecting person wins in that environment, and to men, it’s downright emasculating.
You don’t need to put up with that sort of nonsense any longer.
It’s time to take back our manpower. To be our own measures of the world and to rediscover what our ancestors knew for millennia. A century ago, men fought economic and social calamity to build a better country. They traveled thousands of miles to forge the steel and build the equipment that shrank a continent. They risked their lives to dig the coal that powered a nation, and when they were pushed too far, they stood up against the US Army to demand what was theirs. Those men weren’t giants. Just men in full. Each of us can honor their legacy by standing, working, and fighting for what we believe in.